498 - Does The World Really Need Another Podcast?

A question came up while I was preparing for my podcasting workshop at Social Media Marketing World:

Does the world really need another podcast?

It is a fair question.

There are already millions of podcasts out there. Many industries feel crowded. A lot of topics have already been covered. AI has made it easier than ever to create average content. And with so much short-form video competing for attention, it is understandable that someone might wonder whether starting a podcast is still worth the time, effort, and energy.

In this episode, I share why the answer is not always yes.

The world does not need another podcast that simply adds more noise. It does not need another show that repeats what everyone else is already saying. It does not need another generic interview show with the same guests, the same questions, and the same surface-level conversations. And it certainly does not need another podcast that exists only because someone said, “Podcasting is a great marketing tool.”

But the world does need more signal.

It needs more people who have lived through something, paid attention, served real people, noticed patterns, and developed a point of view worth sharing. It needs more voices with earned perspective, honest reflection, and practical wisdom that comes from actual experience.

I also talk about why having a crowded niche is not always bad news. In many cases, it proves that people are already interested in the topic. The opportunity is to ask better questions:

What do I see that others seem to miss?

What are my clients asking me privately that public content in my industry does not seem to address honestly?

What have I learned through direct experience?

Where have I failed, and what hard-won truths could help others?

Toward the end of the episode, I share why a podcast does not need a massive audience to create meaningful business impact. Three hundred people listening every week is not “small.” That is a room full of people choosing to spend time with your voice, your ideas, and your perspective.

A podcast can build trust before the first sales conversation. It can help referrals understand how you think. It can give prospects language for their own problems. It can create authority in a narrow niche and become a long-term body of work built from your lived experience.

So, does the world really need another podcast?

Maybe not.

But there may be a specific group of people who would be better served if you consistently shared what you have learned in your journey.

And that is worth exploring.