027 - Creating An Evergreen Marketing Funnel That Will Bring A Consistent Flow of Potential New Coaching Clients

Recently, I hosted an "Ask Me Anything" session on the topic of "The Business of Coaching" and Jennifer Swanson asked the following question: 

"My coaching is off the side of my desk (and I want it to stay there because I'm doing several things) but it would be nice to have a handful of steady clients, and while word of mouth has been good in the past, it's never stead. What strategies would you suggest for finding clients that are not high-pressured or sale-sy?"

The advice I gave in this episode:

  1. Create an evergreen marketing funnel that is purpose built to consistently generate new potential clients who are interested in your coaching.
    • Create a niche topic podcast with only five to ten podcast episodes that are more valuable than a $2,000 dollar course on the topic.
    • For every episode, give away a high quality “hand-out” or “PDF Quick Guide” that relates to the content of that episode. (They will opt-into your email newsletter to receive this)
    • Write a series of emails (at least 10 to 20) that will be released once a week after they are added and that are meant to add increase value that you are providing, thereby nurturing your relationship further.
    • At natural points, put CTA’s will get people to submit an application for your coaching.
  2. Create a Waiting List.
  3. Create a series of easy to follow through, ongoing actions, that you can do to continue brining people into the top of your marketing funnel.


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