009 - The Importance of Speaking Directly To A Specific Target Audience
Brad Miller joined me for an "Ask Me Anything" live broadcast and asked a podcast related question.
First, he shared that he's been podcasting for five years, has published 223 episodes of his podcast and he stated that he still doesn't feel like he's achieved much traction with his podcast.
He then went on to say that he plans to reach new audience members by becoming a guest on other people's podcasts. His question to me was... "What tips do you have for me so that I can be a great podcast guest?"
Our conversation revealed the importance of knowing exactly what specific target audience you are trying to reach with your message.