717 - Follow What "Lights You Up" and Be Authentically You

Someone once reacted to a suggestion to reach out to me by saying, "Oh, yeah, but he's Cliff, freaking Ravenscraft." This reaction, while amusing, brings to the surface an essential truth about journeys to success.

It's easy to forget that there was a time when I was just Cliff, an ordinary individual unknown to the world. This transition from obscurity to recognition is a journey filled with learning, growth, and the realization that everyone starts somewhere.

Keeping this in mind, let's delve into some critical takeaways from this episode, highlighting how you can shape your path to becoming a thought leader through authentic and passionate content creation.

Here are a few key takeaways from this episode:

Align Content with Mission and Passion: It's crucial to align your content creation with your true passion, mission, purpose, and calling. This approach enables a deeper connection with the audience. I started without much knowledge about content creation but progressed by aligning my efforts with my passion.

Intentional Content for a Select Audience: Crafting content that is very intentional and targeted towards a select audience can help establish a professional reputation. This approach ensures that the content resonates deeply with the intended audience and reflects the creator's expertise and offerings. Note: The more targeted you get with your content, the less appealing it will be to the "broader audience."

Invest in Your Passions and Interests: Giving yourself permission to invest time and resources into your passions and interests can lead to content that is genuine and engaging. This investment not only enriches the content but also helps in personal growth and the realization of dreams.

Commitment to Quality: This isn't for everyone.  However, a few years ago, I made the decision that every piece of content should be "inspired" and of high quality. I've chosen that I will not produced an episode, for this podcast, that is not a '10 out of 10' in quality. This standard ensures that the content is always valuable and worth the "intended audience's" time.

Authenticity and Encouragement: Success in building a following and being a thought leader can be attributed to being authentic and uplifting. Sharing personal stories and encouraging others through your content can create a strong connection with the audience and inspire them, as illustrated by the experience of a follower who attributed his success to influence of the content that I created over the years.


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