036 - A Category She Created and Grew. Debra Prinzing
In this conversation, I sat down with Debra Prinzing, founder of the Slow Flowers movement and host of the Slow Flowers Podcast. Debra has been showing up consistently for more than a decade, producing hundreds of episodes while building something much bigger than a podcast. What began as a book and a simple idea grew into a recognizable movement, a trusted media platform, and a membership-based community that supports flower farmers, florists, and creatives across the industry.
We talked about how she coined the phrase “Slow Flowers,” how that idea took on a life of its own, and what it’s looked like to stay committed to it over time. Debra shared the evolution from content creation to building an ecosystem. A directory turned into a membership community. A podcast became a central voice for a movement. Along the way, she’s navigated questions around monetization, visibility, and staying relevant as the landscape continues to change.
This is a conversation about playing the long game. About trusting your voice. About allowing what you create to grow beyond what you originally imagined. And about what happens when you keep showing up, year after year, long after most people would have walked away.
Links Mentioned in This Episode
- Slow Flowers: https://www.slowflowers.com
- Slow Flowers Podcast: https://www.slowflowerspodcast.com
- Debra on Instagram: https://www.instagram.com/slowflowerssociety
- Debra’s Book (The Flower Farmers): https://www.slowflowerssociety.com/product-page/the-flower-farmers-inspiration-advice-from-expert-growers
Next Level Mastermind
If you’re building something meaningful in your life or business, and you’re craving deeper conversations about what you’re creating and where it’s all going, I’d love to invite you into the Next Level Mastermind.
This is a space for entrepreneurs who are already in motion. People who care about the work they’re doing and want to think more intentionally about how they’re building it.
If that resonates, email me today and let’s have a conversation about it. Cliff@CliffRavenscraft.com